top of page
MXC (MADE BY CARE)
MXC (Made By Care) is a brand we created in collaboration with the John Lewis Partnership, with all products designed by care-experienced people, and all profits going back into the care-experienced community. This idea helped Saatchi & Saatchi win the John Lewis & Partners account.
The 2024 range was created with Izaac, who used their foster home records as inspiration for the designs. Modelled below by MXC ambassador, Samantha Morton.
Featured in:
​
Campaign
Creativebrief
Retail Times
Creative Salon
LBBOnline
Independent
Fashion United
Drapers
Apparel Resources
The Retail Bulletin
Retail Gazette
Children & Young People Now
Creds:
​​​
Creatives...........................William Griffin, Iki Choi
CDs..................Henrik Ridderheim, William John
Design.................Jimmy Sk Leung, Benny Yang
bottom of page