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DIRECT LINE

Direct Line wanted to make a stand against tool theft, a crime that happens every 17 minutes in the UK. We found that breaking into an office got more prison time than breaking into a van, which doesn't make sense when a tradeperson's van is their office. So we did something about it...

Featured in:

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Creative Salon
LBBOnline
Campaign
Talker
The Sun
Mena FM
Daily Mirror
Roast Brief
Daily Star
Daily Express
The Scottish Sun
North Wales Live
Derby Live
Devon Live
Bristol Live
Nottingham Live
Cheshire Live
Cambridge Live
Somerset Live
Plymouth Live
Belfast Live
Wales Online
Surrey Live
Hull Live
Lincolnshire Live
Grimsby Live
Teesside Live
Leicester Live
Stoke on Trent Live
Essex Live

Creds:

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Creatives................William Griffin, Iki Choi, Tobias Tercic, Hernan Garcia Dietrich 

CDs........................................................................................................Michael Thomason

Prod Co...................................................................................................Biscuit Filmworks

Director...................................................................................................The Glue Society

YOU'VE REACHED THE BOTTOM. THE ONLY THING LOWER THAN THIS IS MY SELF ESTEEM THE NEXT DAY AFTER A FEW PINTS.

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